Australian and New Zealand model, Leisure, has appointed FutureBrand to assist ship its model and buyer expertise transformation, as a part of a business-wide technique that can reshape how Leisure engages with its members, retailers and fundraisers.
FutureBrand’s work with Leisure will inform all areas of the model – from model technique and id to voice, content material and expertise. By making use of FutureBrand’s ‘dash’ methodology, the groups will work in shut collaboration to strengthen the connection between the model’s goal and the on a regular basis expertise throughout the end-to-end Leisure proposition.
FutureBrand Australia Chief Govt, Wealthy Curtis defined “we have already started working on the Leisure model utilizing our ‘dash’ methodology to kick-start their transformation.
“It is nice working with a crew who worth collaboration as a lot as we do, uniting technique, id and expertise into one. What’s extra, as a member of Leisure myself, it is nice to have the ability to play a component within the model’s future.”
On working with FutureBrand Australia, Leisure Chief Buyer Expertise Officer, Linda McDonald added “we’re excited to associate with FutureBrand and their energised method to model buyer expertise. Leisure is a well-loved model throughout Australia and New Zealand with a deep heritage and legacy that’s prepared for a refresh.
“As we transfer from a publishing, loyalty model to a extra responsive, wealthy and private digital expertise, we really feel FutureBrand will breathe new life and a contemporary perspective into the model that can resonate with current and new clients to ship to our enterprise technique.”
Leisure has used the FutureBrand Index to measure clients’ perceptions of the model and supply insights into its future transformation. The analysis demonstrated that Leisure has a powerful sense of mission and presents an gratifying expertise. It additionally revealed the chance for the model to spend money on its persona and storytelling to construct a stronger emotional reference to all its stakeholders.
Leisure – extensively recognised for its widespread Leisure Ebook – launched in Australia in 1994 and has since grown to supply the world’s largest portfolio of way of life presents and content material. Leisure can also be a fundraising model, with 20% of gross sales going to charities, enabling the enterprise to fundraise greater than $85 million for greater than 15,000 not-for-profit organisations over the previous 26 years.
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